Bella Luce

Discover the luxurious look and affordable luxury of Bella Luce® fine jewelry. Italian for “beautiful light”, this exclusive JTV collection delivers the look of color diamond and exotic color gemstone jewelry in classic and updated designs. Sparkle brilliantly with believable looks at unbelievable prices!

Bella Luce Rings

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Bella Luce Luxe Jewelry

Bella Luce Luxe Jewelry

Take your look to the next level with the Bella Luce Luxe collection. Each piece features shimmering lab-created stones with detailed craftsmanship.

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Earn 1%

in Brilliant Cash when you place an order using your JTV Account

Earn 2%

in Brilliant Cash when you place an order using your JTV Preferred Account Credit Card*

* Subject to credit approval. See JTV Rewards Program Terms and Conditions for details on earning and redeeming rewards.

Captivating Looks from Bella Luce Luxe


Look no further than JTV for luxurious looks that sparkle on their own. The Bella Luce Luxe collection features radiant stones in a rainbow of colors and stands out with high quality and precise details. The array of fashionable colors and sophisticated cuts place this collection in a class of its own. Shop the Bella Luce Luxe collection at JTV for a look like no other.